European Journal of Marketing - Trust: current thinking and...

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Business & Economics - Sales & Marketing
European Journal of Marketing - Trust:...

European Journal of Marketing - Trust: current thinking and future research

David C. Arnott, David Wilson

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The primary purpose of this text is to introduce the special issue on trust in marketing and the selected papers. However, it has a secondary objective of acting as a brief introduction to the concept of trust, of highlighting the scope and scale of research into the concept in a range of disciplines, and of stimulating more research in areas identified as still being under‐explored.

Categories:

Business & Economics - Sales & Marketing

Volume:

Year:

2007

Publisher:

Emerald Group Publishing Limited

Language:

english

Pages:

265

File: