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The Hidden Art of Interviewing People: How to get them to tell you the truth
Neil McPhee, Roger TerryQualitative Market research experts now see that using NLP can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees. The Hidden Art of Interviewing People shows how, by using NLP and related techniques in interviews, the market researcher can see beyond the obvious to the truth.
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