City Branding: Theory and Cases
Keith Dinnie
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Categories:
Year:
2011
Edition:
1
Publisher:
Palgrave Macmillan
Language:
english
Pages:
270
ISBN 10:
0230241859
File:
PDF, 872 KB
IPFS:
,
english, 2011
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